Vol. 1 – Chapter 07

Think you know WordPress and WordPress Plugins, huh?

Lizzy Jamieson will make you think again about that. She and her husband Russell have been using and developing WordPress Plugins and coaching others on the overall value for long enough to know what they're talking about. Be sure to check out the Resource Guide that has a list of the plugins they highlight in the presentation.
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Continue Reading 3 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 1 - Chapter 07

Tools We Use - SpyFu

by Andrea Warner on July 11, 2011

Do you have the resources – human, technology, time and money – to figure out what keywords will bring the most profitable results?

There’s no way around it. You will either allocate the resources and perhaps even lost opportunities....
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Site Review: DirectHealthStore.com

by Andrea Warner on July 11, 2011

Site Review:  DirectHealthStore
Date: June 26, 2011
Author: Dan Thies and Jon Butt
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Tool Review: SECockpit

by Andrea Warner on July 11, 2011

The value of keyword tools depends upon what you’re looking for. And there’s a tool for almost every purpose – from the worthwhile to the worthless, literally.
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Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Tool/Service Reviews, Video, Vol. 1 - Chapter 07

Joel McDonald is a self-taught PPC guy. But learning in the school of hard knocks is not without its costs. In his first 10 years as an owner of businesses Joel spent lots of money with little waste. That waste, however, turned out to “pay” for his “education” to become an effective consultant. It hasn’t come easy or free; Joel earned his AdWords expertise.
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Continue Reading 0 comments }Consulting, Electives, Master's Track, Outsourcing, Pay Per Click (PPC), Search Engine Optimization (SEO), Site Reviews, Video, Vol. 1 - Chapter 07

Yes, Virginia! There is a science to selling memberships. No matter what you call it: continuity site, subscription site, paywall site, or membership site, selling memberships can be profitable.
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Matt Trainer calls himself a marketing moron because admittedly, he’s not good at marketing. He says he’s good at making money.

Matt explains it all in this video. Andrea Warner opens the discussion with “What you need to have on a highly converting landing page?” What follows is a lively, experiential discussion of Dos and Don’ts, best practices and conversion-killing mistakes for transforming squeeze and landing pages into sales.
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Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Video, Vol. 1 - Chapter 07