Vol. 1 – Chapter 06

Said the Starlet to the dashing Entrepreneur:
Dahling, how is the new video marketing campaign going?
Entrepreneur: Well, not exactly as expected....
Starlet: Did you watch Andy Jenkins'  Video Secrets in the SEO BrainTrust? How dare you even *think* about using video without it!
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Q&A (Informal) Google Places - Jim Richardson

by Andrea Warner on June 8, 2011

In this informal Q&A session, Jim Richardson takes on questions about Google Local from Andrea Warner and participants. The questions and Jim's responses will make much more sense if you've watched Jim's webinar "Understanding Google Places" first.
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Site Review: CreateLastWill.com

by Andrea Warner on June 15, 2011

Site Review:  CreateLastWill.com
Date: June 13, 2011
Author: Leslie Rohde, Andrea Warner and Darrin Mish
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Continue Reading 0 comments }Advanced Topics, Master's Track, Site Reviews, Video, Vol. 1 - Chapter 06

Another segment in the hot "Anatomy" series!
Pssst! If you're doing SEO for other businesses, this Anatomy's for You!!
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Continue Reading 2 comments }Consulting, Electives, Master's Track, Outsourcing, Video, Vol. 1 - Chapter 06

How Do YOU Do Keyword Research? with Richard Cussons

by Andrea Warner on June 20, 2011

When it comes to keywords, are you Confused? Bored?? Scared???
According to Richard Cussons, once you get past the initial keywords, the rest don’t matter.
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Tools We Use: Reedge.com

by Andrea Warner on June 20, 2011

Okay.
You’re driving traffic to the site.
You’ve written articles and disseminated reliable information out the wah-zooo.
You’ve hired that top-notch designer to build a killer landing page.
Your sales letter’s hook is irresistible.
.... yet..... aaaack!
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Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Tool/Service Reviews, Video, Vol. 1 - Chapter 06

"Everything on your site either helps conversion or hurts conversion."
– Dan Thies

What is “lead-gen”, or lead generation? It’s getting people who might be interested in your products or services to raise their hand.
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Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 1 - Chapter 06