by Andrea Warner on October 12, 2011
In 2008, Dan Thies' "AdWords Triangulation Method" video shocked the Internet, and caused a big shift in how many PPC campaigns were run. There have been a lot of changes at Google in the past 3 years, and the "science" of the ATM method has advanced just as much.
Now, for the first time, Dan revises and revisits this amazing PPC strategy during a webinar with Don Crowther. Dan covers:
- Why There May Be More PROFIT In AdWords than SEO
- How Google Sets You Up To FAIL with AdWords
- How To Laser-Target the "Open Wallets" in Your Market
- Finding the Hidden Profits in Your Losing Ad Campaigns
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by Andrea Warner on July 12, 2011
Joel McDonald is a self-taught PPC guy. But learning in the school of hard knocks is not without its costs. In his first 10 years as an owner of businesses Joel spent lots of money with little waste. That waste, however, turned out to “pay” for his “education” to become an effective consultant. It hasn’t come easy or free; Joel earned his AdWords expertise.
[click to continue…]
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by Dan "Right Brain" Thies on May 4, 2010
The eighth and final video in the "Core PPC" course, on setting up and using Adwords Conversion Tracking and reporting to manage campaigns and find hidden profits.
Title: Core PPC - Conversion Tracking and Reporting
Date: March 31, 2010
Author: Dan Thies
Video ID: Core-PPC-Tracking-Reporting
Run Time: 24:09 (24 minutes, 9 seconds)
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by Dan "Right Brain" Thies on April 26, 2010
The seventh video in the "Core PPC" course, on setting up and using Google Analytics to manage campaigns and find hidden profits.
Title: Core PPC - Analytics
Date: March 31, 2010
Author: Dan Thies
Video ID: Core-PPC-Analytics
Run Time: 30:32 (30 minutes, 32 seconds)
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by Dan "Right Brain" Thies on March 10, 2010
The sixth video in the "Core PPC" course, on setting up and executing profit-generating Landing Pages. This video focuses on developing an overall planning strategy along with tactical implementation -- including obtaining the necessary technical expertise -- to maximize a site's profit-making potential.
Title: Core PPC - Landing Pages (Sealing the Deal)
Date: February 26, 2010
Author: Dan Thies
Video ID: Core-PPC-Landing Pages
Run Time: 40:29 (40 minutes, 29 seconds)
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by Dan "Right Brain" Thies on February 18, 2010
The fifth video in the "Core PPC" course, on setting up Ad Groups. This is the second of two videos on Ad Groups, focusing on ad variations.
Title: Core PPC - Ad Groups 2 (Ad Variations)
Date: February 12, 2010
Author: Dan Thies
Video ID: Core-PPC-AdGroups-AdVariations
Run Time: 26:39 (26 minutes, 39 seconds)
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by Dan "Right Brain" Thies on February 2, 2010
The fourth video in the "Core PPC" course, on setting up Ad Groups. This is the first of two videos on Ad Groups, focusing on keywords.
Title: Core PPC - Ad Groups 1 (Keywords)
Date: January 28, 2010
Author: Dan Thies
Video ID: Core-PPC-AdGroups-Keywords
Run Time: 27:24 (27 minutes, 24 seconds)
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by Dan "Right Brain" Thies on January 16, 2010
The third video in our new "Core PPC" series - on organizing and managing Adwords campaigns.
Title: Core PPC - Keyword Strategy
Date: January 14, 2010
Author: Dan Thies
Video ID: Core-PPC-Keyword Strategy
Run Time: 38:56 (38 minutes, 56 seconds)
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by Dan "Right Brain" Thies on November 30, 2009
The second video in our new "Core PPC" series - on organizing and managing Adwords campaigns.
Title: Core PPC - Campaigns
Date: November 26, 2009
Author: Dan Thies
Video ID: Core-PPC-Campaigns
Run Time: 41:46 (41 minutes, 46 seconds)
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by Dan "Right Brain" Thies on November 24, 2009
The first video in our new "Core PPC" series. Also includes a brief outline of the six part Core SEO series.
Title: Core PPC - Intro "How The Game Is Played"
Date: November 19, 2009
Author: Dan Thies
Video ID: Core-PPC-Intro
Run Time: 21:35 (21 minutes, 35 seconds)
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