What is "Personalization"?
In short, Personalization, Andrea says, is "... a cool way to get customers to add more to their shopping cart." Using a site submitted by a Member volunteer, Dennis van der Heijden and Andrea Warner demonstrate how to, according to Leslie, "make site visits more meaningful for the user." [click to continue…]
{Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
Hi Everyone!
You can't make this stuff up: the quality, the content, the rants and recommendations.
Lots of diamonds, down deep and dirty. Dig in. Dust 'em off.
Procrastination will cost ya on this one.
Selected time stamps:
1:56 "More Relevant" Search Tweaks:
More relevant sitelinks including local influence
Geography matters -- the emerging emphasis on local
Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
You wouldn't drive without side and rearview mirrors, wouldya? Dan Thies doesn't either, and certainly not when the Web is his freeway.
So roll with "Dan, the Man" as your Guide for Google Shopping. He's lookin' back at 2011 while moving forward into 2012. Andrea Warner is ridin' shotgun.
After a mini-rant about JavaScript tech difficulties and how "Goto Meeting webinar is the worst thing in the history of worst things", he goes over some must-know observations about Google Shopping.
{Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
Whether we live on the North Pole, in New Hampshire or New Zealand, we are subject to some kind of law. And "ignorance of the law is no excuse" whenever someone suffers the consequences of violating laws. In the IM space, Advertising Law could be a wide-open space or a tightrope without a safety net.
{Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
The Panda algorithm is all about content. It's easy to get and/or feel overwhelmed by the demand for content and to keep content fresh. On top of that, how do you uncover and treat that whole duplicate content issue that Dan and Leslie have been screaming about for years?
{Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
If Pete Williams served up his Content Leverage System as the main course, how about some dessert?
Pete and Andrea Warner are ready to bring it on. It's all about the content, Baby. Find out how to get more with what you've already got!!
[click to continue…]
Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
Pete Williams has 11 steps to his Content Leverage System. Surely there is at least one (1) the experienced marketer can use -- more for those with more to learn, and plenty of space for anyone who has room to grow.
Dan, Leslie, Andrea -- and Pete -- realize that Google's Panda is all about content. Your business is all about profit. If the shortest distance between two points is still a straight line, to increase your profits, you've got to grow your content. But do you -- really? More importantly, can you? And if you can, how do you do it??
{Continue Reading 4 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
You know how big the SEO BrainTrust is on testing, right?
Ever tested what it's like to see your website(s) from your user's Eyes??
Well, Andrea Warner has teamed up with Kyle Henderson (YouEye.com), who demonstrates a product that is designed to let you do just that. Kyle has been a product manager, designer and developer for web-based startups over the last 10 years. He needed the user's perspective to complete the testing data. Andrea thinks that would be "in-sight-full" for you, too.
{Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Outsourcing, Tool/Service Reviews, Video, Vol. 1 - Chapter 12
Heads-up marketing professionals and most SEO folks.
(Dan would say SEO pros are marketing professionals in costume.)
Are you getting paid to do conversion optimization as part of your suite of services?
If you aren't, then why not? Whether you are getting paid to do conversion optimization or not, Andrea Warner and Dennis van der Heijden (Reedge) will show you how you could expand your business and your profits.
Watch for [click to continue…]
{Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 1 - Chapter 12
WordPress plugins can be a dream come true or your worst nightmare. It all depends on what you use, what for, and how you use them.
A WordPress site can sing, moan and groan – or anything in between – and plugins make it all happen. Andrea Warner teamed up with Lisa Brown of WordPressAngel.com to show you how to make your plugins work together in perfect harmony.
Lisa fires up the engine with the basics of what plugins are and what they do. Then she roars down the runway with considerations for choosing plugins. After takeoff, she gains altitude with managing plugins and how to keep the gotchas and gremlins away from hacking your site. Cruising at 40,000 ft., she shares support resources for functionality such as SEO and social media. Back on the ground, Andrea checks in with the passengers, and Lisa takes their questions before pulling into the gate.
[click to continue…]
Continue Reading 2 comments }Advanced Topics, Audio, Consulting, Electives, Master's Track, Productivity, Video, Vol. 1 - Chapter 12