What is "Personalization"?
In short, Personalization, Andrea says, is "... a cool way to get customers to add more to their shopping cart." Using a site submitted by a Member volunteer, Dennis van der Heijden and Andrea Warner demonstrate how to, according to Leslie, "make site visits more meaningful for the user." [click to continue…]
{Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
Hi Everyone!
You can't make this stuff up: the quality, the content, the rants and recommendations.
Lots of diamonds, down deep and dirty. Dig in. Dust 'em off.
Procrastination will cost ya on this one.
Selected time stamps:
1:56 "More Relevant" Search Tweaks:
More relevant sitelinks including local influence
Geography matters -- the emerging emphasis on local
Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
You wouldn't drive without side and rearview mirrors, wouldya? Dan Thies doesn't either, and certainly not when the Web is his freeway.
So roll with "Dan, the Man" as your Guide for Google Shopping. He's lookin' back at 2011 while moving forward into 2012. Andrea Warner is ridin' shotgun.
After a mini-rant about JavaScript tech difficulties and how "Goto Meeting webinar is the worst thing in the history of worst things", he goes over some must-know observations about Google Shopping.
{Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
Whether we live on the North Pole, in New Hampshire or New Zealand, we are subject to some kind of law. And "ignorance of the law is no excuse" whenever someone suffers the consequences of violating laws. In the IM space, Advertising Law could be a wide-open space or a tightrope without a safety net.
{Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
The Panda algorithm is all about content. It's easy to get and/or feel overwhelmed by the demand for content and to keep content fresh. On top of that, how do you uncover and treat that whole duplicate content issue that Dan and Leslie have been screaming about for years?
{Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
Change is inevitable – in general and in Search Engines. Heck, the year just changed.
If you haven’t watched this video by now, you’ll come back later on your knees. Dan and Leslie look in the rearview mirror at 2011 while keeping their eyes on the road “a-Head” into 2012.
Oh! What a journey it was, and what a race it’s gonna be!! You’ve got a lot riding on your tires. Dan and Leslie know where the detours and potholes are. They’ll keep you steering steadily without a blowout.
{Continue Reading 0 comments }Core SEO, Search Engine Optimization (SEO), Video
If Pete Williams served up his Content Leverage System as the main course, how about some dessert?
Pete and Andrea Warner are ready to bring it on. It's all about the content, Baby. Find out how to get more with what you've already got!!
[click to continue…]
Continue Reading 0 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
Site Review: YourPictureFrames.com
Date: January 14, 2012
Author: Dan Thies and Andrea Warner with Alisha Lee, Founder
Video ID: Site-Review-YourPictureFrames.com.mp4
Runtime: 111:08 (1 hour, 51 minutes and 8 seconds
Filesize: 313 MB
This is a comprehensive look of a site that is in the process of being redesigned.
Dan "the Man" is in on this review. Of course, with Andrea Warner in the mix, they get right to the focal points. Alisha Lee's main concern is the conversion rate. However, Dan points out several other factors before they get to that.
YOU -- just might be missing $omething! Get your site reviewed.
This Master's Track video is available for immediate viewing
for just $37! Click the big orange button to get your copy now.
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Continue Reading 0 comments }Advanced Topics, Electives, Master's Track, Search Engine Optimization (SEO), Site Reviews, Video, Vol. 2 - Chapter 01
Pete Williams has 11 steps to his Content Leverage System. Surely there is at least one (1) the experienced marketer can use -- more for those with more to learn, and plenty of space for anyone who has room to grow.
Dan, Leslie, Andrea -- and Pete -- realize that Google's Panda is all about content. Your business is all about profit. If the shortest distance between two points is still a straight line, to increase your profits, you've got to grow your content. But do you -- really? More importantly, can you? And if you can, how do you do it??
{Continue Reading 4 comments }Advanced Topics, Consulting, Electives, Master's Track, Productivity, Search Engine Optimization (SEO), Video, Vol. 2 - Chapter 01
Title: I'm Feeling Lucky: The Confessions Of Google Employee #59
Author/Narrator: Douglas Edwards"I'm Feeling Lucky" is about the pre-IPO days of Google from the viewpoint of the 59th employee hired, Douglas Edwards.
I listened to this book from Audible.com instead of reading it (I have time to listen, but not much time to read). Doug himself narrates his story, which enhances the experience because you can really feel his emotion and the sarcastic wit behind his words.
Doug comes from a corporate newspaper background, and struggles to adjust and keep up with the fast-moving Silicon Valley startup that is Google in its infancy.
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