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May 2010

Title: Full Members' Weekly Podcast #26
Date: May 25, 2010
Author: Leslie Rohde
Audio ID: SBT-Podcast-0026
Run Time: 15:33 (15 minutes, 33 seconds)

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Full Members' Podcast #25 - May 12, 2010 (Audio)

by Dan "Right Brain" Thies on May 18, 2010

Title: Full Members' Weekly Podcast #25
Date: May 12, 2010
Author: Dan Thies
Audio ID: SBT-Podcast-0025
Run Time: 14:17 (14 minutes, 17 seconds)

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Full Members' Podcast #23 - April 21, 2010 (Audio)

by Dan "Right Brain" Thies on May 18, 2010

Title: Full Members' Weekly Podcast #23
Date: April 21, 2010
Author: Dan Thies
Audio ID: SBT-Podcast-0023
Run Time: 19:36 (19 minutes, 36 seconds)

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Video: The SEO Sales Trail by Scott Gallagher

by Dan "Right Brain" Thies on May 12, 2010

"The SEO Sales Trail" is about identifying and acquiring local small business clients for SEO consulting and other services. I like it. It's simple, straightforward, and if you like this, you're going to love the rest of what Scott Gallagher has to offer.

Scott is an Officially Certified Friend of the SEO Braintrust, and an expert in local business marketing. When we want to know what the heck is going on with Google's local search, figure out what some new change, tweak, or offer means... we go to Scott and say, "what's up with that?"
[click to continue…]

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Continue Reading 28 comments }Consulting, Master's Track, Search Engine Optimization (SEO), Video, Vol. 1 - Chapter 01

Title: Mastering PageRank (2010) - Preface
Date: May 3, 2010
Author: Leslie Rohde
Run Time: 8:36 (8 minutes, 36 seconds)
This short preface to the 2010 edition of Mastering PageRank provides the background and overview of what is to come in the subsequent 9 videos in this series. They are:

  1. The 2005 Original (retained for posterity)
  2. PageRank Match in Depth
  3. Extensions to PageRank
  4. Practical Issues
  5. PageRank at Scale
  6. How Google Uses PageRank Today
  7. The Nofollow Controversy
  8. Decoding the Toolbar PageRank
  9. How to Use My Custom Software

The Mastering PageRank course is advanced material and knowledge of Dynamic Linking is a critical prerequisite so do please review that first.

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Continue Reading 6 comments }Search Engine Optimization (SEO), Video

Title: Mastering PageRank Part 1 - Reprising the 2005 Edition
Date: May 3, 2010
Author: Leslie Rohde
Run Time: 37:56 (37 minutes, 56 seconds)
I first released "Mastering PageRank" in 2005 when almost no one had a clue how PageRank worked. For the sake of posterity and as an overview of the even more thorough treatment to come, this audio remastering of the original has been retained for this 2010 version of the course.
NOTE: I no longer subscribe as strongly to some of the methods for building internal directories noted in this video and the use of nofollow is now obviously dated. The theory in both cases is still sound -- it is the implementation that we will do a better job of now 5 years later.

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Continue Reading 12 comments }Search Engine Optimization (SEO), Video

Video: Core PPC - Conversion Tracking & Reporting

by Dan "Right Brain" Thies on May 4, 2010

The eighth and final video in the "Core PPC" course, on setting up and using Adwords Conversion Tracking and reporting to manage campaigns and find hidden profits.

Title: Core PPC - Conversion Tracking and Reporting
Date: March 31, 2010
Author: Dan Thies
Video ID: Core-PPC-Tracking-Reporting
Run Time: 24:09 (24 minutes, 9 seconds)

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Continue Reading 2 comments }Core PPC, Pay Per Click (PPC), Video

Title: Full Members' Weekly Podcast #24
Date: May 4, 2010
Author: Leslie Rohde
Audio ID: SBT-Podcast-0024
Run Time: 15:38 (15 minutes, 38 seconds)

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Continue Reading 4 comments }Audio, Podcasts