|
Time Mark (approx.) |
Topic |
|
:25
|
What is a “Mechanical Turk”? Guidelines for writing description for the “hit”, or work hired out.
|
|
2:17
|
Applying RSS feeds, Rapid Ranking (RR) and index
drivers to growing content on a money site. |
|
4:30
|
How does the RR system affect keyword selection?
|
|
7:35
|
Adding value via building an audience vs. SEO w/keywords
|
|
9:34
|
Sub-domains and Michael Campbell’s mini-networks.
Affiliate sites as endpoints: worth the effort? |
|
12:20
|
iPad implications for ecommerce
|
|
14:00
|
Priority targets – what page is the best page to bring a user into? |
|
14:40
|
Distinction between pages and posts (WordPress) and
the advantages/disadvantages in templates and tags. |
|
18:35
|
Explanation of tag pages
|
|
19:30
|
No-follow, no index configurations to minimize span on
site. Multiple paths to post do not constitute an SEO issue. |
|
21:54
|
Blog: duplicate content and categorizing archives;
posts have permalinks |
|
24:33
|
Metacontent configuration –- importance of meta description
|
|
25:00
|
The meta keywords’ tags effect on ranking factor. What
matters – traffic or rankings?? |
|
27:00
|
Titles and keywords
|
|
29:00
|
Link categories in WordPress categories and outbound linking
|
|
30:00
|
Using Permalinks to customize categories.
|
|
33:20
|
Keeping articles indexed. A single index driver or more? Consider the effort
involved. |
|
35:40
|
News-type site that links to specific page. Need an extra resource or use one-post, one-link model?
|
|
36:20
|
Building authority to increase pagerank.
|
|
40:32
|
htaccess.
Redirecting and uploading old, active URLs to a new site. What happens to the
302s? 404s? Permanent redirects and benefits of scripts. |
|
45:00
|
Using WebMasterTools to find 404 errors.
|
|
47:30
|
Effect of straying from keywords and themes for ranking purposes.
|
|
52:20
|
Google’s attempt to apply a topical ranking system. Bing’s impact on commercial search results.
|
|
55:00
|
Qualifying content and writers. Using Yahoo! vs. Google. Categorizing.
|
|
58:45
|
Steps to take to set up a new site – 90-day plan? Site launch.
|
|
1:03:30
|
Submitting to Yahoo & Dmoz.
|
|
1:06:00
|
Filters or subcategories?
|
|
1:10:00
|
Index driver: two URLs that point to (basically) the same site.
|
|
1:12:00
|
Categories that create duplicate content. Using xCart. Possible to automate SEO plugins? Possible to no-index? Dan proposes a couple “workarounds”.
|
|
1:16:30
|
Getting out of supplemental index.
|
|
1:17:00
|
Why are pages in the site not getting indexed?
|
|
1:19:05
|
How do you do bookmarking? Dan’s response might be surprising!
|
|
1:21:00
|
Reputation management – combating internal linking and backlinks. Competitor is using company name w/negative impact. (Note: technical difficulties on response; call picks up again around 1:37:00-1:40-:00.)
|
|
1:24:00
|
More on handling duplicate content and handling products that slot into multiple categories.
|
|
1:25:00
|
Using product descriptions to balance user experience and SEO. Strategies to change text on the page.
|
|
1:33:35
|
Title tags with limited space. Variations in title tags.
|
|
1:37:30
|
Applying internal linking to preserve pagerank. Value of automated plugins.
|
|
1:40:00
|
Canonical tools. WebMaster Tools. |
|
1:41:00
|
Title links using WPomatic v. Feed Word Press and getting indexed.
|